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Notes from building ChatFrom.

What we measure, what we learn running agents built from a company's own knowledge, and what changes in the product.

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WhatsApp AI chatbot: setup and real costs for a business, on a gray-cream background with fine crossing lines.
12 min read

WhatsApp AI chatbot for business: setup and real costs

How to put an AI chatbot on your business's WhatsApp number, what Meta charges for each reply, and what a month costs in different countries.

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GPT-6.1 Terra for support, against Luna, Sol, Haiku and Sonnet, on a gray-cream background with fine crossing lines.
12 min read

GPT-6.1 Terra review: tested as a customer support chatbot

I asked GPT-6.1 Terra 46 customer support questions next to four other models. It answered well, but GPT-6 Luna did just as well for a fraction of the cost.

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ChatFrom vs Zendesk: price, AI and when you need a help desk, on a gray-cream background with fine crossing lines.
9 min read

ChatFrom vs Zendesk: price, AI and when you need a help desk

A small support team can pay $577 a month for Zendesk once its AI agent is added. ChatFrom answers the same questions for $29, alone or in front of Zendesk.

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Gorgias alternatives for small Shopify stores, on a gray-cream background with fine crossing lines.
11 min read

Gorgias alternatives for small Shopify stores

What Gorgias costs a small Shopify store each month, and what seven alternatives cost instead, from Shopify's free inbox to full help desks.

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Ecommerce chatbot for Shopify: orders, returns and what it costs, on a gray-cream background with fine crossing lines.
9 min read

Ecommerce chatbot for Shopify: orders, returns and cost

An ecommerce chatbot answers your shop's customers at any hour, from where their order is to how to send it back. How it works with Shopify, and what it costs.

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ChatFrom vs Chatbase: price, models and hosting, on a gray-cream background with fine crossing lines.
10 min read

ChatFrom vs Chatbase: price, models and hosting

ChatFrom or Chatbase? Here is how the two compare on price, AI models, channels, tools and where your data is kept.

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Knowledge base chatbot: how it works, and what it costs, on a gray-cream background with fine crossing lines.
10 min read

Knowledge base chatbot: how it works and what it costs

A knowledge base chatbot answers customers from your own documents in seconds, in their own language, with the source shown. How it works and what it costs.

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ChatFrom vs Intercom Fin: price, channels and setup, on a gray-cream background with fine crossing lines.
10 min read

ChatFrom vs Intercom Fin: price, channels and setup

I compared ChatFrom with Intercom's Fin on price, channels, setup, tools and hosting, using Fin's published prices and ChatFrom's measured answer costs.

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Testing OpenAI's Decisions API against Jev and four LLMs, on a gray-cream background with fine crossing lines.
9 min read

Testing OpenAI's Decisions API for chatbot intent routing

I ran my 30-message routing test again with OpenAI's new Decisions API, Jev, GPT-6 Luna and three other models, for accuracy, speed, cost and confidence.

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Testing Jev and six LLMs on 30 chatbot messages, on a gray-cream background with fine crossing lines.
13 min read

Testing Jev and six LLMs for chatbot intent routing

I tested Jev and six LLMs from OpenAI, Anthropic and DeepSeek on 30 chatbot messages. Here’s what I learned about accuracy, speed, cost and confidence.

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